World of Warcraft: The Next Episode

Rob Pardo, VP game design for the most influential, profitable game of a generation, discusses the creative process

Come On Then, Goliath

Big game publishers don't necessarily have all the power. One CEO explains why social networking will allow indie developers to break through

Top Tips for Gaming Banner Ads

Richard Sherman, President and Co-Founder of Pacific Media Partners, offers ideas for getting the most of online advertising for games

Data Mining Gamers

Predictive analytics allow publishers to analyze and build a profile for each player—allowing for highly targeted marketing

Sony Online's Worldwide Quest

With well-established global competition, are SOE's attempts to increase its international footprint too little too late?

It's Not That Small a World

The story behind MMO, Tabula Rasa, shows the difficulties of collaboration between East and West, notably the US and Korea

More In Game Ads Beckon

The CEO of Jogo, a newly launched in-game ad agency, explains why his company can compete with Adscape and Massive

Secrets of an HR Superstar

On the eve of retiring, GE's Bill Conaty offers tips on nurturing leaders in your organization

Zen And The Art Of Selling Minimalism

Muji, Japan's unbranded Ikea-cum-Target, is planning its first outlet in America

Mario vs. Sonic

A game featuring both mascots would have been unthinkable in the 90s, but they'll be battling it out at the Olympic Games. Nintendo and Sega talk tactics

Game 3.0 is Nothing New

Sony's claiming to put the creator's tools in the hands of the users. But this has been done since the earliest days of gaming. What's really new here?

Gamebox 1.0

How Hollywood and console entertainment are coming ever closer

Remember to Forget, Borrow, and Learn

That's the formula for innovation offered by the Tuck School's Dr. Vijay Govindarajan, a world authority on the subject

Glaxo Mimics Carmaker to Speed Vaccine

Using the "one roof" management technique developed by Renault, the British pharma rushed its HPV vaccine to close the gap with rival Merck

Xbox to Lead US Market Through 2009

That's the verdict according to A.G. Edwards analyst, Bill Kreher. Sony, unsurprisingly, doesn't agree

Elijah Wood's Got Game

The actor, known for his role as Frodo in Lord of the Rings, and avid gamer discusses the evolving relationship between the video game industry and Hollywood

How Ads Are Changing the Casual Model

Two industry insiders weigh in on the evolving business of casual gaming

Japan Goes for Animation in a Flash

Web Flash animation programs have opened new worlds, and better connections, to amateur animators equipped only with a PC and a dream

Stop Faking It

Germany's Museum Plagiarius showcases knockoffs. The founders are determined to protect small designers from counterfeiters that stifle innovation

The Mind-Bending New World Of Work

Motion-capture technology has burst out of Hollywood and into businesses from aerospace to advertising