Riding Hip Jeans into New Luxury Markets

Denim used to be a way for high-end fashion designers to go mass, but a new generation of brands is using $150 jeans to launch upscale lifestyle brands

The Future of Game Marketing

Next-Gen consoles need next-gen marketing techniques. Scott Steinberg, MD of Embassy Multimedia Consultants has some tips

The $12.5 Billion Industry

As predicted, the U.S. gaming industry toppled its old record in 2006, growing 19% since last year

The Secrets to Successful Episodic Gaming

The term means different things to different gamers, but Kuma Games head Keith Harper models his games on TV programming

The Real Genius of Apple's iPhone

Word is the newly announced phone from Steve Jobs will transcend superficial design and deliver user-friendly function and limitless adaptability

The Challenges Ahead for Gaming 2.0

So the Next Gen consoles have launched. That's just the beginning...

Lessons from Emerging-Market Leaders

Investment manager Antoine van Agtmael advises learning fresh branding and marketing strategies from non-Western nations

The Future of Apple

With the iPhone, Apple TV, and a name change, Jobs & Co. are setting a new course for the outfit once known only for its computers

GE Goes Back to School for Innovation

Jeff Immelt told employees to "Go Big," so GE's health-care unit went to design school students for out-of-the-box ideas

That's Entertainment: Sony Bounces Back

Shares are up, with good news from PS3, LCD TV, and Sony Pictures. Now CEO Stringer may be eyeing ways to revamp Sony's core consumer-electronics biz

Apple Sets the Design Standard

The best companies making the best products still want to mimic the iPod, and they're learning that's more about substance than style

Showtime Gets Into the Game

The cable movie channel jumps into video games with its On Broadband service offering a library of games for downloading or online play

Voicemail Breaks Into Print

Hate listening to your messages? A new British service, SpinVox, takes your voicemail and sends it back to you in text

EA Earnings Should Beat Q3 Guidance

WMS analyst expects the game company's quarterly sales to reach $1.31 billion

Peer-to-Peer Advertising

Following the successful Scarface campaign, ad agency Ayzenberg Group is on the leading edge of this emerging marketing trend

Silverjet Enters Business-Class Warfare

The latest entrant in the trans-Atlantic, business-class-only market is betting on design and service to stand apart from a crowded field

How KFC Went Trans-Fat Free

Protests and New York's upcoming ban have forced fast-food eateries to seek new ways to fry meals. KFC found a solution, but it wasn't cheap

Potty Talk from Japan

The country's love of gadgets and its obsession with cleanliness have taken toilets high-tech

The PlayStation 2 Still Rocks

Sony's PS2 is likely to outsell newer consoles such as the PS3—not just this year but next

Gamer of the Year

And the winner is... Douglas Lowenstein, departing President of the Entertainment Software Association