iThinking About iPods

The iPod has become the equivalent of a Swiss Army knife for managing music and more. While its visual wizardry is impressive, it can also be confusing

Design's Shining Light

Ingo Maurer has been at the forefront of lighting design for 40 years. Blending art and commerce, he's a guru for artists and manufacturers alike

Rethinking a Wii Strategy

Some developers seem to be struggling to create games for Nintendo's popular platform. Should they reconsider strategy?

More Hype for Halo 3

A visit to game developer, Bungie, to check out the next, hotly anticipated episode in Microsoft's gaming saga

How the Wii is Winning

It's all about intent. A new report claims more people intend to buy a Wii than jones for a PS3 or Xbox 360

Online Games Business To Triple in Five Years?

A new report suggests that the revolution won't be televised; it'll be downloaded

Activision Salutes Those About to Rock

With the help of consumer focus groups, the gamemaker has produced such hits as Call of Duty and Guitar Hero, and is expected to nearly double its earnings

Life-Saving Design

The Index: Awards gave its People's Choice prize to a device for disposing of used needles. The inventor had a personal stake in the product design

Radical Collaboration

Lessons from IBM's innovation factory

Moving Pictures

Getty Images revolutionized the stock image business. Now the industry is shifting again, is the giant's future in jeopardy?

Nintendo's Quirky Hit Game

Mario may still hog the limelight, but is it Wario who's really pushing Nintendo forward?

Wanted: VPs of Design

More designers are reaching the executive ranks. But where are they getting the general business knowhow they need?

Reinventing Your Brand

Four of the industry's marketing masters talk about how to reinvent a gaming brand from the ground up

Casual Games: Too Much of a Good Thing?

As industry giants such as EA look to build focused businesses around a niche market, does this sudden glut of properties herald a larger problem?

Tennessee Volunteers Simulate Play

The University football team is adopting a new action simulator based on the popular Madden franchise

The Future of Machinima

Taking game animation and using it to completely different ends has become increasingly popular. Now developers are finding financial benefits from including the tools of creation within their products

How Green is that Water?

A close look at one company's claims of "carbon neutrality" points to problems for the industry

Japan: Here, Kid, Take The Wheel

Anime, CDs, Hello Kitty—why carmakers are desperate to woo young buyers

Navigating the Uncanny Valley

For so long the holy grail of game designers, truly realistic character designs may not be what Wii, PS3, and Xbox players want after all

Madden's Back

The release of the newest episode in gaming's popular franchise is accompanied with a huge brand campaign, including support from Visa, Pepsi, Snickers and others