Madden's Back

The release of the newest episode in gaming's popular franchise is accompanied with a huge brand campaign, including support from Visa, Pepsi, Snickers and others

The Name of the Game Is Work

Corporations are increasingly using online games to recruit and train new employees, and just to better keep people in touch

Sega Goes Beyond Sonic

The video game maker has a plan to break into the top five. It involves moving past the pre-adolescent set with fantasy, speed, and violence

Nokia's Global Design Sense

Design Director Antti Kujala talks about how Nokia's localized studios can create products that reflect the needs and aspirations of emerging markets

Fine-Tuning a Brand's Signature Sound

Companies turn an ear toward improving the rings and pings in their products

The EA Way

Frank Gibeau, President of EA Games, shares his vision of gaming of the future

Facebook Faces Up

As the social networking behemoth meets new challenges, three startup college networks are waiting in the wings

Make Games That Influence People

Can games have positive social value? Can they teach and inspire? Rusel DeMaria, of Prima and Game Consultants, thinks so

Jeffrey Zeldman: King of Web Standards

As a pioneer of standards-based design, he helped put an end to the browser wars and made Web sites available to all

Game Icons We Love

What makes a game character last? Top designers and executives share their secrets

A Torch Lights the Way for Lenovo

By going after a look that sought to meld the Olympics with Chinese culture, the computer maker is winning by design

Akamai: The Connective Tissue

The company already handles billions of web interactions. And its technology could become important to the video game industry

What Wii Want

It may be August, but apparently it's time to start thinking about the holidays. Nintendo has been

What Doesn't Make an Icon

Why some designs remain in production while others disappear

Let the Sun Shine In

Too much energy is wasted by converting it. We could cut energy use by as much as 30% in 10 years by removing some links from the energy chain

iPhone Gets Bejeweled

PopCap games has announced a free web version of its popular game, designed specifically for the iPhone and downloadable via Safari

Can VW Finally Find Its Way In America?

A last-ditch drive must correct disastrous turns to make the U.S. profitable again

Courting Controversy—and then Managing It

Games like Grand Theft Auto revel in causing a stir. But necessary measures should be employed to control the fallout

Microsoft Should Welcome Piracy in India and China

By prosecuting copyright infringers in Asia, it drives consumers into the Linux camp. Better to ease up and build market share—for now

Doing Disney

A conversation with game design legend Warren Spector, who just sold his Junction Point Studios to Disney